Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:

983

Number of organisations subscribing to information services

391,816

Annual unique visits to information services

1,281,996

Annual page views to information services

5711

Newsletter subscriptions

2119

Annual event tickets sold

408

Other product reach by unique visitor

86,154

Public website visitors

44

Number of companies in Deloitte Top 200# reached via subscription 

2197

Articles written each year

57

Number of government organisations reached via subscription

56

Number of companies in Deloitte Top 200# reached via subscription and events

 

4.51

Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Upcoming Events

23 July, 2025

The Energy Trader Forum is an exclusive, invite-only event for the energy and carbon trading and energy markets community, held three times a year.

13 August, 2025

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

16 September, 2025

The Oceania Renewable Power Summit, a two-day conference and exhibition set in Auckland, New Zealand for renewable electricity generation across Oceania.

Company News

07 May, 2025

Freeman would like to inform all our valued customers that we have changed our banking provider.

You should have received an email (or possibly multiple emails due to a mail merge issue) from our financial controller regarding this change.

From now on, future invoices and statements will display our new BNZ account details.

If you have any concerns or need further confirmation, please contact Madeleine Sefton at: ...

02 May, 2025

Future Roads is pleased to confirm Hon. Chris Bishop will provide the Ministerial Address at this year’s conference taking place in Hamilton, November 19-20.

Bishop’s roles include Minister of Transport, Minister for Infrastructure, and Minister Responsible for RMA Reform.

Sign up to our newsletter to receive all the programme updates as they happen.

Super saver rates...

15 April, 2025

Freeman has acquired the remaining 50% of Downstream and the Oceania Renewable Power Summit from events company Brightstar to now give it full ownership of the conferences.